Task 2: Discuss technology (U24: P2, M1)

Learning Outcome 1 (U24): Understand the products that are produced within and across media industries.

P2- Explain the use of converging technologies within an identified sector.

M1- Discuss how the industry has utilised developments in technologies.

P2- Explain the use of converging technologies within an identified sector.

Pre production- The stages where preparation for the media product takes place.

Facetime/zoom:

Microsoft teams and zoom and any other types of enterprise video communications such as Facetime are key when going through the process of pre production because it allows people to communicate no matter where they are in the world and it gives them the ability to give their input during a meeting about the pre production of their media product. This is useful for everyone involved because it makes communication between everyone very simple and easy so it doesn't require in depth technological expertise. This means that there is no need to get an office or rent out a space for them to conduct their meetings so it means that it will cut their costs and they will be able to have more budget when it comes to the production process. The technological convergence of video communications is that they are available to access it on their phones and laptops as well as other devices.  

Production Schedule:

The production schedule is when you need plan out exactly when you'll be shooting, where and what equipment you will need. The production schedule is important to keep order and keep your production on track because it allows everyone to know what they are doing at any one time and if they are on track or behind and need to catch up. The production schedule is vital to the success of a media product because it allows everyone to know what their tasks are and when they should get them completed by. Technological convergence is useful for everyone involved as they are able to access the production schedule online on many different devices so they can view it whenever they need to to see if they are on track.

Storyboard:

The storyboard is an essential part of the pre-production process because it clearly conveys how the story will flow, as you can see how your shots work together. It also allows you to see potential problems that would not go unnoticed, ultimately saving you time and money. Storyboards also allow the planners to visualise how the shots should fit together and any extra detail and props need to be added to the shot. Technological convergence is crucial for the storyboard because it is easily accessible as it can be viewed on multiple devices such as laptops and phones so no matter where you are you still have access to the storyboard.

 

Production- The making of a product.

Special and visual effects:

Special and visual effects are very important within the media industry because it allows the producers to create scenes by using a green screen that otherwise would be very difficult to film. It also means that when the product is being planned they don't need to book multiple different places to film because they can recreate it within on room and with a green screen. Technological convergence has made immense improvements to how special effects can be used because it has many more different effects that can be added to videos and films to make them more interesting and engaging for the audience.

 

Cameras:

With the advance with technology it has meant that cameras have kept on improving with the quality of the shot that they can capture and they can get more detail on the videos and pictures that they can get. Also due to the advance in technology it means that they can transfer all of the data with ease from the camera to the editing software where as before this it took a lot longer as wasted lots of time. Technological convergence has decreased the amount of time that this whole process takes because you can take the footage and put in on a different device very easily.

 

Memory and SD cards:

With Expanding storage cards it means that more footage can be stored on them and they provide internal and external storage for the producers and they can be put onto another device so that data is on their and it saves lots of time when it comes to transferring data across to a different device where it can be edited. As an impact of advantages in technological convergence it has decreased the amount of time significantly that it takes to transfer data to the device that has the editing software on it.

Post Production- Work done on a film or recording after filming or recording has taken place.

Visual Editing: 

As their has been advances in technology it means that editing software has improved with it because it allows editors to make something look more realistic and makes it easier for them to put all of the different shots together. This is very effective for the editors it allows them to make any adjustments to make the final product perfect. Technological convergence has helped editors in recent years as it has improved because you can get editing software on any device so they can do their job no matter where they are and if they don't have access to a computer and they can do it on their phone and their iPad.   

Sound Production and Editing:

As sound production and editing technology advances it means that the editors don't need to have or rent a proper studio because the new technology or laptops allow the editor to add sound from where ever they are so they can do their job on the move. Before this revelation in technology it meant that the editors had to have a studio so the budget for the product will be increased. Technological convergence has helped editors because it gives them the ability to work where ever they are and can still do their job well.

Digital storage:

As digital storage gets better it allows producers to send and store footage in these places such as the iCloud because it means that the items that are stored are backed up so they are safe from accidental deletion. It also means that the files can be viewed by anyone that is given access to the files as long as they have wifi. Technological convergence has improved the ways that files are stored because before they could only be stored on external hard drives if it was a big file and couldn't access it unless they had it on an external hard drive.

M1- Discuss how the industry has utilised developments in technologies.

The convergence of technology is very important for everyone all over and in particular in advertising as companies are able to now promote their products and services to their target audience through different devices such as mobile phones and tablets. As an example companies use apps to show their adverts to their audiences for a fee because it enables them to get more awareness about their product or service. This helps to potentially increase the amount of sales that the company gets which means that their revenue will increase which leads to an increase in the amount of tax that they have to pay so the economy could get better through this process. Before the time of technological convergence it was very strenuous to complete anything to do with advertising on any digital device no matter where you are so it could only be done in a few places. 

Companies can advertise themselves and their products by using social media, for example if they can use twitter and use hash tags to be able to make their content reach a larger audience and if this audience get very big and lots of people are talking about it then it will end up trending so even more people will see their products and it allows the audience to interact with the company.

Many companies have QR codes on their products because at the essence of it, it allows and promotes interaction and engagement between the customers and the company. Other companies use QR codes to get feedback on their products because it allows them to see how they can improve. QR codes allow the transfer of information between both parties and improves communication between the two which helps them to build a rapport.