Task 7: Creating the adverts (U20: P4, M2)

P4: Create production materials to be used in the original media product.

From the client brief that we got given we been asked to create 3 different types of advertisements.

Billboard:























Magazine:



















Poster:




















Feedback:



















M2: Justify the choice of planned components by targeted media sector:

When we were planning the marketing campaign we had certain requirements that we had to fulfil from the client brief that we were given by the client when completing the advertising campaign. For example when choosing the colour scheme of the product and as well as the colour scheme for the marketing and we decided to make the colour scheme to be red with hits of black and white going throughout the adverts. We chose the colours because it would appeal to both genders because black and white are neutral colours and don't favour a specific gender. This will help to attract more customers to the business because the customers will feel as if the business doesn't want to target only one gender.

Also for our advertising campaign we wanted to make the potential consumers know the origins behind the drink and why it will appeal to them because many people who have had strawberry laces when they were younger would enjoy this drink because it can bring back nostalgic memories for them. To incorporate this idea into the design of the adverts the background of the advert will be strawberry laces so that they know what the premise for the drink is. By the background being strawberry laces it will help to draw people in a s they will go past it and have another look to see if it is strawberry laces.

Finally our slogan for the new drink is "The drink you didn't know you needed in your life" because it will entice people into buying the drink as their thought process will be that they need to see what they have been missing out on and if they really do need it in their life. This slogan works because it shows people what they need to make their life better and to show people that they have to have this to make their life complete.     
















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