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Task 8: Evaluate the adverts (U20: M3, D2)

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M3 (U20): Explain how the created media components comply with the codes and conventions of the media sectors. Codes: Codes are systems of signs, which create meaning. These may include both technical codes or symbolic codes. An example of a code that creates meaning is the retro clothes used in our advert to portray another era.  Technical Codes - This is all the ways in which equipment is used to tell the story in a media text (e.g. - camera work or editing). Symbolic Codes - This shows what is beneath the surface of what we see. For example, a characters action can show you how they are feeling and their emotions. Conventions are the widely recognised way of doing something which is to do with content, form and style. There are two types of conventions which consists of: Technical Conventions: A convention in a technical area. These conventions, apply to the majority of music videos or adverts for e.g. the video being the same length as the song and fast...
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Task 7: Creating the adverts (U20: P4, M2)

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P4: Create production materials to be used in the original media product. From the client brief that we got given we been asked to create 3 different types of advertisements. Billboard: Magazine: Poster: Feedback: M2:  Justify the choice of planned components by targeted media sector: When we were planning the marketing campaign we had certain requirements that we had to fulfil from the client brief that we were given by the client when completing the advertising campaign. For example when choosing the colour scheme of the product and as well as the colour scheme for the marketing and we decided to make the colour scheme to be red with hits of black and white going throughout the adverts. We chose the colours because it would appeal to both genders because black and white are neutral colours and don't favour a specific gender. This will help to attract more customers to the business because the customers will feel as if the business doesn't want to target only one gender. Also ...
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Task 6: Planning the adverts: (U20: P2, P3, D1)

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P2 (U20): Create a plan for a cross media advertising campaign in response to a client brief. Purpose/Concept: P2: The sole purpose for our advert is to promote Phizzwizard which is a new soft fizzy drink and for it to be purchased by the target audience means that we have to make the advert eye catchy for the target audience. The entire concept of our advertising campaign for the phizzwizard drink is to portrait the drink to the target audience which is 14-21 year olds and we need to show them that this new drink is exiting and what they didn't know they needed in their life and is different to every other soft drink that they have ever had. The idea behind the advert is that we want to show the audience that this drink can help you to relax and transition you mentally to a different and more relaxing place.  For the drink advert we have chosen to go with the sector of relaxation as everything in the world goes so fast and not many people have enough time to relax we have dec...
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Task 5: Job Roles (U24: P4, M2, D2)

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P4 (U24):  Explain the behaviours and attributes required for a specific job role. M2 (U24):  Explain how personal behaviours and attributes affect career development opportunities within the media industry. D2 (U24):  Explain the importance of etiquette when working on a media production. Illustrator: Behaviours and attributes of a illustrator: IT Skills: An illustrator needs to be good with IT because that will be a big part of what they are working with so they will need to know their way around the software to complete their job efficiently and the illustrator will be doing the drawings by using computer aided design so it would the job a lot easier to be completed.  Work to a brief: An illustrator needs to be able to work to and follow the brief because they are working for their client and if they go against what the brief says then they will be disobeying their instructions which could ruin their professional reputation. If the illustrator sticks to the brief ...
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