Task 1: Research Portfolio (U20: P1, M1 U24: P1)
Learning Outcome 1 (U20): Know how existing advertising campaigns embed advertisements across a range of media products. Learning Outcome 1 (U24): Understand the products that are produced within and across media industries. Red Bull Summer Edition: The aims and objectives of Red bull's advert on Instagram is that they drive awareness of the extension of the brand and so that their Instagram campaign was based on boosting awareness and sales of their tropical flavoured “Summer Edition” energy drink for the Australian market. Their target audience for this advertising campaign was their younger people such as teenagers and their customers in their early twenties as they enjoy their Instagram accounts as they have a very good mix between videos and photos that their audience enjoys their posts due to the bright colours so it draws them in and makes them pay attention to it. They approached the marketing campaign by posting teasers on their Instagram to get their ...